The 3rd Canadian Chinese Aged-Liquor Exhibition to Be Held in Toronto on January 21-22, 2025

The press conference for the 3rd Canadian Chinese Aged Liquor Exhibition, the 10th Anniversary Celebration of Shede Liquor's Success in Canada, and the 2025 Shede Spring Charity Auction was successfully held on December 19, 2024, at the New Power Studio. Over 100 attendees, including officials from all three levels of Canadian government, community leaders, and media representatives, participated in the event.

A Celebration of Tradition, Culture, and Philanthropy

This grand event is hosted by Shede Spirits Co., Ltd. and the Chinese Liquor Culture Association of Canada. It commemorates Shede Liquor’s 10 successful years in the Canadian market while promoting the global appreciation of Chinese aged liquor culture. The event aims to unite various stakeholders to highlight the allure of aged liquor collections and the power of social philanthropy, all centered around advancing Chinese liquor culture.

Exhibition Highlights: Showcasing Top-Tier Collections and Cultural Heritage

The exhibition will feature premium aged liquor collections of over 10 years from China’s most renowned liquor brands, including Moutai, Wuliangye, Luzhou Laojiao, Fenjiu, Langjiu, Shede, Jiannanchun, Yanghe, Xifeng, and Gujinggong.

Visitors can explore interactive experiences such as masterclass tastings, traditional liquor-making demonstrations, and Chinese liquor culture salons. These activities offer a rare opportunity to witness the craftsmanship behind Chinese aged liquors and delve into their rich cultural and historical significance.

Bring Home a Bottle and Make a Difference: Shede Charity Auction

An integral part of the event is the 2025 Shede Spring Charity Auction, which invites liquor collectors and philanthropists to participate. All proceeds from the auction will be donated to charitable organizations, showcasing Shede Spirits’ commitment to social responsibility. Through this initiative, the company embodies its brand philosophy of "Wisdom in Life, Legacy in Giving."

Building Bridges Through Cultural Exchange

Zhu Yingcai, General Manager of Shede Spirits International Business Division, shared, “Over the past decade, Shede Liquor has earned the trust and love of Canadian consumers. Through this exhibition and auction, we aim to share the value and culture of Chinese aged liquors even further, creating a bridge for cultural exchange between China and Canada.”

The 3rd Canadian Chinese Aged Liquor Exhibition, along with the 10th Anniversary Celebration and Charity Auction, offers a unique opportunity to explore the depth of Chinese aged liquor culture and experience the blend of tradition and modernity.

Let’s meet in Toronto this January to celebrate this cultural feast and witness the grandeur of Chinese liquor heritage!