Sunrise Media Celebrates the Launch of the Chinese Liquor Culture Canada Association and Opening of the China Liquor Experience Hall

On November 23, 2024, the Chinese Liquor Culture Canada Association (CLCCA) was officially launched in Toronto at the Xinflix Media Event Center. Over 200 political, business, and industry leaders, along with media from Canada, China, and beyond, gathered to witness this historic event. Sunrise Media proudly coordinated the event, with Marwan and Amanda playing key roles in the organization. Mr. Yang Guang, Board Member of the Association, also attended, contributing to its success.

The occasion marked the opening of Canada’s first-ever China Liquor Experience Hall, offering visitors the chance to explore and taste China’s renowned spirits. Additionally, the Association announced the launch of its first-ever Chinese liquor production base in Canada, set to begin operations next year. This ambitious project aims to strengthen cultural and economic ties between China and Canada.

At the launch ceremony, several distinguished guests took the stage to offer congratulations, including Wang Yanjun, Cultural Consul of the Consulate General of the People’s Republic of China in Toronto, Canadian Federal MP Paul Chiang, Ontario Provincial MP Kevin Wong, Markham Mayor Frank Scarpitti, Markham City and Regional Councillors Ho Hujing, Li Shiyun, Richmond Hill Deputy Mayor Chen Zhihui, and Councillor Cui Binghui. They praised the establishment of the Association and commended its future efforts in promoting cultural exchange between China and Canada and advancing the globalization of Chinese liquor brands.

Sunrise Media continues to be committed to promoting cultural exchange between the two nations and looks forward to contributing to the global expansion of Chinese liquor culture.